Automation that runs hundreds of thousands of orders a day
Used by thousands of water and LPG dealers, our IVR-powered order automation manages every step from the call to the delivery without human intervention, with the right branch and the right courier.

What does Order Automation and IVR solve?
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Need: Phones can't keep up at peak hours
Simultaneous calls are missed, customers wait and orders are lost.
Solution: The IVR recognises the caller by number and repeats the last order with a single key; the order is created without an operator.
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Need: Orders go to the wrong dealer
Addresses are assigned to dealers by guesswork and orders are transferred between dealers.
Solution: The address is converted to coordinates and matched with the service zones on the map; the order lands at the right dealer in seconds.
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Need: Couriers are assigned manually
Nobody knows who is where or who is available, so deliveries are delayed.
Solution: Courier location and workload are tracked live; the best courier is assigned automatically and the delivery is tracked in real time.
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Need: Headquarters can't see the field
Dealer performance, delays and cancellations are only known at the end of the day.
Solution: All dealers on one panel; orders, delivery times and cancellation rates are reported in real time.
Key capabilities
IVR and telephony integration
Caller ID recognition, ordering from the voice menu, repeat last order and transfer to an operator.
Product–zone matching
Service zones on the map for every product and dealer; addresses match automatically.
Automatic branch and courier assignment
Rule-based routing by zone, stock, capacity and courier location.
Omnichannel ordering
Phone, mobile app, WhatsApp, web and marketplace orders in the same flow.
Dealer and sub-dealer panel
Headquarters and dealers manage their own orders from one screen with role-based permissions.
Real-time reporting
Order volumes, delivery times, courier performance and cancellation reasons in live reports.
The end-to-end journey of an order
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Call and order
Whatever the channel, the caller is recognised by their number.
0532 ••• •• 27 recognised, saved address: Atakent
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Product–zone matching
The address is found on the map and falls into the right zone.
41.0264 / 29.1203, Ümraniye-3 zone
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Right branch
It reaches the right dealer within seconds, by zone and stock.
Sent to the Atakent dealer, 46 jugs in stock
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Right courier
The nearest courier is assigned and tracked live.
Courier Mert assigned, 1.2 km away
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Delivery and reporting
The customer is notified and everything is reported instantly.
Delivered, SMS sent to the customer, logged in the report
Order #10422 × 19 L water jugs, Ümraniye / Atakent
What is IVR-powered order automation?
IVR (Interactive Voice Response) powered order automation means that phone orders are answered by the system and routed to the right place without needing an operator. When a customer calls, the system recognises the number and finds the saved address and last order; the customer completes the order with a single key.
Birebirsoft is one of the first to apply this approach in the water and LPG industry. Today thousands of dealers manage hundreds of thousands of orders a day through our system.
One flow from call to delivery
As soon as an order is created, the address is converted to coordinates and matched with the product–zone definitions on the map. The order is sent to the right dealer and from there to the courier with the best location and workload. The customer is notified, the delivery is tracked live and once the process closes all data flows into the reports.
Headquarters and dealer management from one screen
Headquarters monitors the whole network from one panel while each dealer sees only their own orders. Marketplace, mobile app and WhatsApp orders join the same flow, so the operation does not get more complex as channels grow.
Frequently asked questions
Does it work with our existing telephony?
Yes. We integrate with common cloud and IP telephony systems and can support the configuration on the telephony side if needed.
Do our dealers need extra hardware?
No. The system is cloud-based; dealers use it from any connected computer, tablet or phone. Couriers use the mobile app.
Do marketplace orders appear on the same screen?
Yes. Trendyol, Yemeksepeti, Getir and Hepsiburada orders enter the same flow and are routed by the same rules.
Let's talk about your project together
If you would like to hear about our projects or tell us about yours, we are just a phone call or a contact form away.
Our other areas of expertise
Full Field Automation
Manage your couriers, field sales and service teams from one platform with task assignment, routes, live location and reports.
Mobile App Development
Give your customers an ordering, tracking and loyalty experience with iOS and Android apps built for your brand.
Custom Software Development
For processes that off-the-shelf packages can't cover, we build web-based software that fits your business one-to-one.
Map and Address-Based Solutions
Speed up your deliveries with map-based zoning, smart address finding and location analytics.
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